Primo

Primo is an Italian family business with a history dating back to 1933. The first product to see the light of day was a blackboard chalk, made by grandfather Camillo. The white chalk quickly became popular with Italy's teachers and schoolchildren, and Camillo was soon able to expand with more innovative products.

Three generations later, Primo exports colour, school and craft products to more than 80 countries worldwide. Their business has evolved, but the spirit is the same as when they started: Primo loves their products, and they love creating new solutions for their discerning customers - the children! Primo is determined to offer them not only appealing but also high-quality colours that are pleasant to use, easy to apply, nice to touch and interact with.

Discover our large range from Primo here. We have everything from large school packs and class sets to sizes suitable for the home. A real explosion of colour and good quality is promised!