Christmas gift ideas artist sets 2025 | Pen Store

Art sets

Winsor & Newton

Galeria Acrylic Wooden Box 15-set

£67.92

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Marker 60-set Rubbercase

Posca

Marker 60-set Rubbercase

£254.15 £299

Gansai Tambi Aquarelle 48-set

ZIG Kuretake

Gansai Tambi Aquarelle 48-set

£63.75 £75

Cotman Water Colours Studio Set 45 Half Pans

Winsor & Newton

Cotman Water Colours Studio Set 45 Half Pans

£80.75 £95

Colouring pencils Polychromos 60-set

Faber-Castell

Colouring pencils Polychromos 60-set

£84.15 £99

Sketch 72-set A

Copic

Sketch 72-set A

£398.65 £469

Promarker Essential Collection 48-set

Promarker

Promarker Essential Collection 48-set

£114.67 £134.90

Cotman Water Colours Sketchers Pocket Box

Winsor & Newton

Cotman Water Colours Sketchers Pocket Box

£15.73 £18.50

Gansai Tambi Aquarelle 24-set

ZIG Kuretake

Gansai Tambi Aquarelle 24-set

£31.45 £37

Aquarelle Albrecht Dürer 120-set

Faber-Castell

Aquarelle Albrecht Dürer 120-set

£212.50 £250

Gansai Tambi Aquarelle Set of 100

ZIG Kuretake

Gansai Tambi Aquarelle Set of 100

£212.50 £250

Luminance 6901 76-set

Caran d'Ache

Luminance 6901 76-set

£267.75 £315

Sketch 36-set

Copic

Sketch 36-set

£225.25 £265

Polychromos 120-set Wood case

Faber-Castell

Polychromos 120-set Wood case

£297.50 £350

Gansai Tambi 6-set Starry Colours

ZIG Kuretake

Gansai Tambi 6-set Starry Colours

£13.60 £16

Promarker Essential Collection 96-set

Promarker

Promarker Essential Collection 96-set

£297.50 £350

Sketch 72-set B

Copic

Sketch 72-set B

£398.65 £469

Designers Gouache Introductory Set 10x14 ml

Winsor & Newton

Designers Gouache Introductory Set 10x14 ml

£50.15 £59

Cotman Water Colours Sketchers Metal Box

Winsor & Newton

Cotman Water Colours Sketchers Metal Box

£72.25 £85

Colouring pencils Polychromos 36-set Studio

Faber-Castell

Colouring pencils Polychromos 36-set Studio

£58.65 £69

Sketch Manga - Set of 24

Copic

Sketch Manga - Set of 24

£153 £180

Luminance 6901 40-set

Caran d'Ache

Luminance 6901 40-set

£118.15 £139

Coloured Pencils - Set of 36

Posca

Coloured Pencils - Set of 36

£63.75 £75

Gansai Tambi Portable Watercolour set x 14

ZIG Kuretake

Gansai Tambi Portable Watercolour set x 14

£25.93 £30.50

48 Watercolours + Water brush

Faber-Castell

48 Watercolours + Water brush

£41.65 £49

Aquarelle Albrecht Dürer 36-set

Faber-Castell

Aquarelle Albrecht Dürer 36-set

£55.25 £65

Acrylic Standard Set 24 x 20 ml

Amsterdam

Acrylic Standard Set 24 x 20 ml

£46.75 £55

Classic 72-set A

Copic

Classic 72-set A

£398.65 £469

Classic 36-set

Copic

Classic 36-set

£225.25 £265

Horadam Aquarell Metal 48-set

Schmincke

Horadam Aquarell Metal 48-set

£284.75 £335

Artisan Water Mixable Oil Colour 37 ml 10-set

Winsor & Newton

Artisan Water Mixable Oil Colour 37 ml 10-set

£55.25 £65

Point 88 Fineliner Arty 65 pcs

Stabilo

Point 88 Fineliner Arty 65 pcs

£57.72 £67.90

Aquarelle Albrecht Dürer 60-set

Faber-Castell

Aquarelle Albrecht Dürer 60-set

£92.65 £109

Cotman Water Colours Deluxe Sketchers Pocket Box

Winsor & Newton

Cotman Water Colours Deluxe Sketchers Pocket Box

£34.43 £40.50

Luminance 6901 20-set

Caran d'Ache

Luminance 6901 20-set

£63.75 £75

Sketch 72-set E

Copic

Sketch 72-set E

£398.65 £469

Water Colours PRO 24-set

ShinHan

Water Colours PRO 24-set

£31.45 £37

Museum Aquarelle 76-pack

Caran d'Ache

Museum Aquarelle 76-pack

£297.50 £350

Sketch 72-set C

Copic

Sketch 72-set C

£398.65 £469

Cotman Watercolour Set + Water Brush 12 half pans

Winsor & Newton

Cotman Watercolour Set + Water Brush 12 half pans

£24.65 £29

36 Watercolours + Water brush

Faber-Castell

36 Watercolours + Water brush

£34 £40

Designers Gouache Primary set 6x14 ml

Winsor & Newton

Designers Gouache Primary set 6x14 ml

£29.75 £35

Pen 68 Felt-tip Arty 65 pcs

Stabilo

Pen 68 Felt-tip Arty 65 pcs

£72.17 £84.90

PITT Monochrome Wood Case Assortment

Faber-Castell

PITT Monochrome Wood Case Assortment

£306 £360

ABT Dual Brush Pen Box Case 108 Set

Tombow

ABT Dual Brush Pen Box Case 108 Set

£347.65 £409

Sketch 24-set

Copic

Sketch 24-set

£153 £180

Acrylic Standard Set 48 x 20 ml

Amsterdam

Acrylic Standard Set 48 x 20 ml

£84.15 £99

Koi Water Colours Sketch Box 48

Sakura

Koi Water Colours Sketch Box 48

£75.65 £89

Cotman Water Colours Metal Box 12 Half Pans

Winsor & Newton

Cotman Water Colours Metal Box 12 Half Pans

£34.43 £40.50

Luminance 6901 76-set Wooden box

Caran d'Ache

Luminance 6901 76-set Wooden box

£369.75 £435

Gansai Tambi 6-set Gem Colours

ZIG Kuretake

Gansai Tambi 6-set Gem Colours

£13.60 £16

Portrait 20-set

PanPastel

Portrait 20-set

£140.25 £165

24 Watercolours + Water brush

Faber-Castell

24 Watercolours + Water brush

£25.50 £30

Acrylic Primary Set

Amsterdam

Acrylic Primary Set

£27.63 £32.50

Professional Watercolour Tube 5ml 12-set

Winsor & Newton

Professional Watercolour Tube 5ml 12-set

£63.75 £75

Colouring pencils Polychromos 12-set

Faber-Castell

Colouring pencils Polychromos 12-set

£17.43 £20.50

Water Colours PRO 30-set

ShinHan

Water Colours PRO 30-set

£36.98 £43.50

Gansai Tambi Aquarelle 12-set

ZIG Kuretake

Gansai Tambi Aquarelle 12-set

£16.15 £19

Gansai Tambi Aquarelle 12-set No.2

ZIG Kuretake

Gansai Tambi Aquarelle 12-set No.2

£16.15 £19

Sketch 72-set D

Copic

Sketch 72-set D

£398.65 £469

Cotman Tube Water Colour Painting box Plus 12x8m

Winsor & Newton

Cotman Tube Water Colour Painting box Plus 12x8m

£46.75 £55

Cotman Water Colours Field Pocket set

Winsor & Newton

Cotman Water Colours Field Pocket set

£46.75 £55

Acrylic Primary Set + Nozzles

Amsterdam

Acrylic Primary Set + Nozzles

£27.63 £32.50

Classic 72-set C

Copic

Classic 72-set C

£398.65 £469

Ciao 72-set B

Copic

Ciao 72-set B

£297.50 £350

Pitt Graphite 26-set

Faber-Castell

Pitt Graphite 26-set

£46.75 £55

Pitt Pastel Colour pencil 60-set

Faber-Castell

Pitt Pastel Colour pencil 60-set

£97.75 £115

Neopastel 48-set

Caran d'Ache

Neopastel 48-set

£118.15 £139

Ciao 36-set B

Copic

Ciao 36-set B

£153 £180

Transparent Watercolour Set x 14

ZIG Kuretake

Transparent Watercolour Set x 14

£24.22 £28.50

Pencil Irojiten set Woodlands

Tombow

Pencil Irojiten set Woodlands

£38.25 £45

Gansai Tambi Aquarelle 6-set Pearl Colours

ZIG Kuretake

Gansai Tambi Aquarelle 6-set Pearl Colours

£13.60 £16

Complete Artist Kit 122 pieces

Daler-Rowney

Complete Artist Kit 122 pieces

£63.75 £75

Cotman Water Colours Pocket Plus 12 Half Pans

Winsor & Newton

Cotman Water Colours Pocket Plus 12 Half Pans

£24.65 £29

Abstract Acrylic Primary Colours

Sennelier

Abstract Acrylic Primary Colours

£22.53 £26.50

Pencil Irojiten set Rainforest

Tombow

Pencil Irojiten set Rainforest

£38.25 £45

Acrylic Standard Set 90 x 20 ml

Amsterdam

Acrylic Standard Set 90 x 20 ml

£114.67 £134.90

Goldfaber Colour Pencil 48-set

Faber-Castell

Goldfaber Colour Pencil 48-set

£46.75 £55

Oil Pastels 5ml Wooden Box - Set of 120

Sennelier

Oil Pastels 5ml Wooden Box - Set of 120

£306 £360

ABT Dual Brush Pen Desktop Organizer 108 pcs

Tombow

ABT Dual Brush Pen Desktop Organizer 108 pcs

£284.75 £335

Luminance 6901 Portrait 20-set

Caran d'Ache

Luminance 6901 Portrait 20-set

£63.75 £75

Ciao 36-set Basic colours A

Copic

Ciao 36-set Basic colours A

£153 £180

Noris Club Watercolour pencil 36-set

Staedtler

Noris Club Watercolour pencil 36-set

£13.35 £15.70

Ciao 24-set

Copic

Ciao 24-set

£97.75 £115

Goldfaber Colour Pencil 24-set

Faber-Castell

Goldfaber Colour Pencil 24-set

£22.95 £27

80 Colour Set

PanPastel

80 Colour Set

£548.25 £645

Aquarelle Albrecht Dürer 120-set Wooden Case

Faber-Castell

Aquarelle Albrecht Dürer 120-set Wooden Case

£323 £380

Luminance 6901 12-set

Caran d'Ache

Luminance 6901 12-set

£36.13 £42.50

Campus Acrylic Set 48x21ml

Raphaël

Campus Acrylic Set 48x21ml

£50.15 £59

PITT Artist Brush 90-set Wood Case

Faber-Castell

PITT Artist Brush 90-set Wood Case

£369.75 £435

Goldfaber Aqua Watercolour Pencil 24-set

Faber-Castell

Goldfaber Aqua Watercolour Pencil 24-set

£22.95 £27

Professional Acrylic Tube Set 12 x 20 ml

Winsor & Newton

Professional Acrylic Tube Set 12 x 20 ml

£50.15 £59

Classic 72-set B

Copic

Classic 72-set B

£398.65 £469

Koi Water Colours Sketch Box 60

Sakura

Koi Water Colours Sketch Box 60

£92.65 £109

Artisan Water Mixable Oil Colour Beginners 6-set 37 ml

Winsor & Newton

Artisan Water Mixable Oil Colour Beginners 6-set 37 ml

£36.98 £43.50

Pocket Box Water Colour - Set of 15

Van Gogh

Pocket Box Water Colour - Set of 15

£26.77 £31.50

Supracolor Aquarelle 120-pack

Caran d'Ache

Supracolor Aquarelle 120-pack

£356.15 £419

Acrylic Pastel Set 12 x 20 ml

Amsterdam

Acrylic Pastel Set 12 x 20 ml

£22.10 £26

Acrylic Standard Set 36 x 20 ml

Amsterdam

Acrylic Standard Set 36 x 20 ml

£58.65 £69

PITT Monochrome 33-set

Faber-Castell

PITT Monochrome 33-set

£55.25 £65

Cotman Water Colour Metallic Set 8 ½ - Half Pans

Winsor & Newton

Cotman Water Colour Metallic Set 8 ½ - Half Pans

£20.40 £24

Water Colours Cotman Compact Box

Winsor & Newton

Water Colours Cotman Compact Box

£31.45 £37

Horadam Aquarell Metal 12-set + brush

Schmincke

Horadam Aquarell Metal 12-set + brush

£75.65 £89

Pencil Irojiten set Seascape

Tombow

Pencil Irojiten set Seascape

£38.25 £45

Pocket Box Water Colour Metallic - Set of 12

Van Gogh

Pocket Box Water Colour Metallic - Set of 12

£40.80 £48

Colouring pencils Black Edition 36-set

Faber-Castell

Colouring pencils Black Edition 36-set

£16.15 £19

Colouring pencils Pablo 18-set

Caran d'Ache

Colouring pencils Pablo 18-set

£41.23 £48.50

Acrylic Pearl Set 6 x 20 ml

Amsterdam

Acrylic Pearl Set 6 x 20 ml

£11.90 £14

Ciao 36-set C

Copic

Ciao 36-set C

£153 £180

Colouring pencils Black Edition 100-set

Faber-Castell

Colouring pencils Black Edition 100-set

£80.75 £95

Cotman Water Colours Field Travel set

Winsor & Newton

Cotman Water Colours Field Travel set

£41.65 £49

Artist Studio Colouring pencils 24-pack

Cretacolor

Artist Studio Colouring pencils 24-pack

£9.35 £11

Ergosoft 24-set

Staedtler

Ergosoft 24-set

£23.38 £27.50

Campus Wood Case Acrylic Colour 12x100 ml Tubes

Raphaël

Campus Wood Case Acrylic Colour 12x100 ml Tubes

£75.65 £89

Manga Starter Set

Faber-Castell

Manga Starter Set

£23.80 £28

Lightfast Coloured Pencils Set of 100

Derwent

Lightfast Coloured Pencils Set of 100

£420.75 £495

Artist Studio Aquarelle 24-pack

Cretacolor

Artist Studio Aquarelle 24-pack

£9.35 £11

PITT Graphite Matt Pencil Set of 11

Faber-Castell

PITT Graphite Matt Pencil Set of 11

£17 £20

Cotman Water Colours Painting Plus

Winsor & Newton

Cotman Water Colours Painting Plus

£50.15 £59

Simply Art Easel Studio Set 163 pcs

Daler-Rowney

Simply Art Easel Studio Set 163 pcs

£55 £110

Watercolour System Metallic x 12

ZIG Kuretake

Watercolour System Metallic x 12

£8.50 £10

Box of 12 Tubes of Paint Gouache Studio 10 ml

Caran d'Ache

Box of 12 Tubes of Paint Gouache Studio 10 ml

£45.81 £53.90

Acrylic Grey Set 12 x 20 ml

Amsterdam

Acrylic Grey Set 12 x 20 ml

£22.10 £26

Studio Collection Colour Pencils Box Set of 50

Winsor & Newton

Studio Collection Colour Pencils Box Set of 50

£50.15 £59

Super Ferby 18-set

Lyra

Super Ferby 18-set

£33.07 £38.90

Calligraphy Gift Box

Brause

Calligraphy Gift Box

£50.15 £59

Acrylic Portrait Set 6 x 20 ml

Amsterdam

Acrylic Portrait Set 6 x 20 ml

£11.90 £14

Campus Acrylic Set 12x21ml

Raphaël

Campus Acrylic Set 12x21ml

£15.73 £18.50

Colouring pencils Pablo 12-set

Caran d'Ache

Colouring pencils Pablo 12-set

£27.63 £32.50

Colouring pencils Black Edition 24-set

Faber-Castell

Colouring pencils Black Edition 24-set

£11.05 £13

Acrylic Landscape Set 12 x 20 ml

Amsterdam

Acrylic Landscape Set 12 x 20 ml

£22.10 £26

Abstract Acrylic Black & White

Sennelier

Abstract Acrylic Black & White

£21.68 £25.50

Pastel Shades Watercolour Paint Pan Set 12 half pans

Derwent

Pastel Shades Watercolour Paint Pan Set 12 half pans

£29.75 £35

Ciao Manga 36-set

Copic

Ciao Manga 36-set

£153 £180

Noris Club Watercolour pencil 24-set

Staedtler

Noris Club Watercolour pencil 24-set

£9.01 £10.60

Lightfast Colouring pencils Set of 72

Derwent

Lightfast Colouring pencils Set of 72

£297.50 £350

Colouring Pencils - Set of 24

Pentel

Colouring Pencils - Set of 24

£9.78 £11.50

Horadam Aquarell Wood 140-set

Schmincke

Horadam Aquarell Wood 140-set

£1015.75 £1195

Acrylic Primary Set 6 x 20 ml

Amsterdam

Acrylic Primary Set 6 x 20 ml

£11.90 £14

Campus Acrylic set XL with easel

Raphaël

Campus Acrylic set XL with easel

£67.15 £79

Pocket Box Water Colour - Set of 12

Van Gogh

Pocket Box Water Colour - Set of 12

£26.77 £31.50

Studio Collection Colour Pencils Set of 24

Winsor & Newton

Studio Collection Colour Pencils Set of 24

£19.55 £23

Lightfast Coloured Pencils Set of 24

Derwent

Lightfast Coloured Pencils Set of 24

£92.65 £109

Pastel Coloured Pencils Set of 12

Derwent

Pastel Coloured Pencils Set of 12

£32.30 £38

Art & Graphic Compendium Wooden Case 54 Pieces

Faber-Castell

Art & Graphic Compendium Wooden Case 54 Pieces

£216.75 £255

Super Ferby 12-set Metallic

Lyra

Super Ferby 12-set Metallic

£22.86 £26.90

Color Peps Watercolour 12 x 30 mm + Brush

Maped

Color Peps Watercolour 12 x 30 mm + Brush

£5.53 £6.50

Chromaflow Coloured Pencils Set of 24

Derwent

Chromaflow Coloured Pencils Set of 24

£46.75 £55

Comic Starter Set

Faber-Castell

Comic Starter Set

£23.80 £28

Pocket Box Water Colour Pinks & Violets - Set of 12

Van Gogh

Pocket Box Water Colour Pinks & Violets - Set of 12

£26.77 £31.50

Graphitint Paint Pan Set 12 half pans

Derwent

Graphitint Paint Pan Set 12 half pans

£29.75 £35

Goldfaber Colour Pencil 12-set

Faber-Castell

Goldfaber Colour Pencil 12-set

£11.48 £13.50

Monolith Box Graphite kit

Cretacolor

Monolith Box Graphite kit

£24.22 £28.50

Rembrandt Polycolor 12-set

Lyra

Rembrandt Polycolor 12-set

£18

Colouring Adult Set 33 Pieces

Maped

Colouring Adult Set 33 Pieces

£20.83 £24.50

Watercolour set 24x9 ml + palette

Faber-Castell

Watercolour set 24x9 ml + palette

£22.95 £27

Watercolour Travel set Tin 24 ½ -Half pans

Aquafine

Watercolour Travel set Tin 24 ½ -Half pans

£22.53 £26.50

Aquarel Paint Kit 16-set

Nassau Fine Art

Aquarel Paint Kit 16-set

£8.50 £10

Ergosoft 12-set

Staedtler

Ergosoft 12-set

£12.16 £14.30

Gansai Tambi Aquarelle 24-set Metallic

ZIG Kuretake

Gansai Tambi Aquarelle 24-set Metallic

£59.42 £69.90

Gouache 12x15 ml

Aquafine

Gouache 12x15 ml

£35.61 £41.90

Calligraphy set Dessin

Brause

Calligraphy set Dessin

£23.38 £27.50

Acrylic Urban Landscape Set 12 x 20 ml

Amsterdam

Acrylic Urban Landscape Set 12 x 20 ml

£22.10 £26

Watercolour Travel set 24 ½ -Half pans

Aquafine

Watercolour Travel set 24 ½ -Half pans

£23.72 £27.90

Coloursoft Coloured Pencils Set of 36

Derwent

Coloursoft Coloured Pencils Set of 36

£89.25 £105

Metallic Coloured Pencils Set of 12

Derwent

Metallic Coloured Pencils Set of 12

£26.35 £31

Pocket Box Water Colour Nature Set of 12

Van Gogh

Pocket Box Water Colour Nature Set of 12

£26.77 £31.50

Watercolour System x 12

ZIG Kuretake

Watercolour System x 12

£8.50 £10

Studio Collection Colour Pencils Set of 12

Winsor & Newton

Studio Collection Colour Pencils Set of 12

£9.78 £11.50

Gouache Studio Box of 8 Colour Tablets

Caran d'Ache

Gouache Studio Box of 8 Colour Tablets

£18.28 £21.50

Metallic Watercolour Set 12 half pans

Derwent

Metallic Watercolour Set 12 half pans

£29.75 £35

Horadam Aquarell Wooden Box 80x5 ml

Schmincke

Horadam Aquarell Wooden Box 80x5 ml

£552.50 £650

Campus Watercolour Travel Box

Raphaël

Campus Watercolour Travel Box

£13.60 £16

Pastel Colouring pencils Set of 72

Derwent

Pastel Colouring pencils Set of 72

£212.50 £250

Soft Pastels Assorted 24-set

Blockx

Soft Pastels Assorted 24-set

£50.15 £59

Campus Acrylic Set 5x100ml tubes

Raphaël

Campus Acrylic Set 5x100ml tubes

£20.83 £24.50

Soft Pastels Sky and Seasons 72-set

Blockx

Soft Pastels Sky and Seasons 72-set

£195.50 £230

Inktense Watercolour 12 Half pans

Derwent

Inktense Watercolour 12 Half pans

£29.75 £35

Colouring pencils Black Edition 12-set

Faber-Castell

Colouring pencils Black Edition 12-set

£5.53 £6.50

Lightfast Coloured Pencils Set of 12

Derwent

Lightfast Coloured Pencils Set of 12

£46.75 £55

Teacher's Choice Drawing set 26 pcs

Cretacolor

Teacher's Choice Drawing set 26 pcs

£50.15 £59

Drawing Colouring pencils Set of 12

Derwent

Drawing Colouring pencils Set of 12

£32.73 £38.50

Box of 8 Tubes of Paint Gouache Studio 10 ml

Caran d'Ache

Box of 8 Tubes of Paint Gouache Studio 10 ml

£27.97 £32.90

l'Aquarelle Watercolour 12 half pans

Sennelier

l'Aquarelle Watercolour 12 half pans

£58.65 £69

Galeria Acrylic 10x12ml

Winsor & Newton

Galeria Acrylic 10x12ml

£18.87 £22.20

Coloursoft Colouring pencils Set of 72

Derwent

Coloursoft Colouring pencils Set of 72

£212.50 £250

Studio Collection Colour Pencils Box Set of 45

Winsor & Newton

Studio Collection Colour Pencils Box Set of 45

£50.15 £59

Procolour Colouring pencils Set of 72

Derwent

Procolour Colouring pencils Set of 72

£191.25 £225

Drawing Colouring pencils Set of 24

Derwent

Drawing Colouring pencils Set of 24

£67.15 £79

Super Ferby 12-set

Lyra

Super Ferby 12-set

£21.17 £24.90

Aquarell Bijou 16-set half pan

Blockx

Aquarell Bijou 16-set half pan

£114.67 £134.90

Studio Collection Colour Pencils Wallet Set of 27

Winsor & Newton

Studio Collection Colour Pencils Wallet Set of 27

£30.60 £36

Watercolour Pans Metallic 15 Colours

Viviva Colors

Watercolour Pans Metallic 15 Colours

£22.53 £26.50

Soft Pastels Assorted 36-set

Blockx

Soft Pastels Assorted 36-set

£106.25 £125

Acrylic Paint 12 colours 12 ml

Playbox

Acrylic Paint 12 colours 12 ml

£4.68 £5.50

Intensity Premium Colouring pencils 24-pack

BIC

Intensity Premium Colouring pencils 24-pack

£13.18 £15.50

Silver Box Drawing set Wooden box 17 pieces

Cretacolor

Silver Box Drawing set Wooden box 17 pieces

£55.25 £65

Aquarell Metal box 24-set half pan

Blockx

Aquarell Metal box 24-set half pan

£114.67 £134.90

Gansai Tambi Watercolour 36-set

ZIG Kuretake

Gansai Tambi Watercolour 36-set

£53.98 £63.50

Rembrandt Art Design Graphic pen 12-pack

Lyra

Rembrandt Art Design Graphic pen 12-pack

£16.06 £18.90

Watercolour Travel set Tin 18 ½ -Half pans

Aquafine

Watercolour Travel set Tin 18 ½ -Half pans

£18.61 £21.90

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Lowest price 1-30 days before price reduction:

The reference price is the lowest price applied to the product 1-30 days before the relevant price cut was implemented. The exception is if gradual reductions have been made, in which case the lowest price 1-30 days before the first price reduction is shown.